Last Updated: September 27, 2023|Categories: Insurance, Life Insurance|

In a world of ever-changing financial landscapes and uncertain futures, securing your family’s well-being is paramount. Life insurance stands as a pillar of financial stability, providing the ultimate safeguard for your loved ones when you’re no longer there to do so. With countless options available in the life insurance market, finding the perfect policy can be a daunting task. To help you navigate this critical decision, we’ve compiled a comprehensive guide to the top 10 life insurance companies that consistently lead the industry. These insurers have earned their stripes through financial stability, customer satisfaction, and a wide range of policy options. 

The best life insurance companies of 2023:

1 – Haven Life Insurance

2 – Bestow Life Insurance 

3 – Ethos Life Insurance 

4 – Ladder 

5 – Wyshbox

6 – MassMutual

7 – State Farm 

8 – Northwestern Mutual 

9 – New York Life 

10 – Nationwide 


1- Haven Life Insurance 


Not all policies require a medical exam to qualify.

High coverage amounts, up to $3 million.

Accelerated death benefit offered if you’re diagnosed with a terminal disease.



Limited age range available. Up to 64 years old for term, and 55.5 for simple. 

No whole life options.


With its emphasis on simplicity and technology-driven convenience, Haven Life streamlines the application process, allowing you to get a personalized quote within minutes online. Their parent company, MassMutual, brings over 160 years of financial stability and industry expertise, ensuring your policy is backed by a reputable institution. With Haven applicants who meet certain criteria may be able to get life insurance coverage without a medical exam, but what sets them apart from their competitors is the accelerated death benefit.  This benefit allows you to use your life insurance coverage to cover medical expenses if you’re diagnosed with a terminal illness and have a life expectancy of two years or less.

Visit Haven

Read our Haven review.

2- Bestow


30-day trial period.

The approval process is quick.

Easy online application.



Policies only available to those under 60.

No whole life options.

No additional coverage options available. 


Bestow Life Insurance is an excellent choice for those seeking a straightforward and accessible life insurance solution. Bestow has revolutionized the application process, offering a fast and entirely online experience with no medical exams required for most applicants. Their policies are backed by North American Company for Life and Health Insurance®, a reputable insurer with over a century of experience. Bestow offers competitive rates and flexible coverage options, making it easy to find a policy that aligns with your unique needs and budget. Bestow provides a modern and efficient solution to help safeguard your family’s financial well-being.


Visit Bestow

Read our Bestow review.


3- Ethos Life Insurance


Guaranteed policy renewable.

Up to $2 million in coverage available without a medical exam.

Term and whole life insurance policies available.


Limited additional coverage options.

Whole policy coverage only goes up to $30,000.

Whole life is only offered to people 66-85. 


Ethos offers a streamlined and hassle-free application process, often providing coverage without the need for medical exams, making it convenient and time-efficient. With competitive premiums and customizable policy options, Ethos ensures you can tailor your coverage to meet your specific needs and budget. The company’s commitment to simplicity, transparency, and speedy underwriting sets it apart.  Ethos term life policies are issued by Legal General America, and they’re reinsured by Munich Re and Assurity Life Insurance. Ethos offers a online-driven modern and efficient solution to safeguard your family’s future.

Visit Ethos

Read our Ethos review.


4- Ladder



Coverage up to 8 million dollars. 

Easy online application.

No medical exam required for coverage up to $3 million.



Only offers term life policies.

Only available to people aged 20 to 60.


Ladder Life Insurance is a compelling choice for those seeking flexibility and transparency in their life insurance coverage. With Ladder, you can adjust your coverage as your needs change, offering a level of flexibility that traditional policies may not provide. Their online platform makes it easy to apply for and manage your policy with minimal hassle. Ladder uses salaried customer service representatives instead of commissioned salespeople, leading to a more trustworthy process.


Visit Ladder

Read our Ladder review.


5- Wyshbox Life Insurance



No-exam policies available.

Flexible term policies with death benefits up to 2.5 million dollars. 

Customer service available through multiple channels. 



Policies not available to people over 50.


Wyshbox is an online term life insurance provider offering flexible policy options available without a medical exam, just a few health questions. The company specializes in helping new policyholders choose a personalized policy that fits your individual needs. Wyshbox’s customer service team also helps policyholders’ beneficiaries communicate with creditors if their loved one dies. Simple, straightforward and budget-friendly, Wyshbox is a strong option for entry-level life insurance applicants. Most users will also be able to apply in less than 10 minutes, making it a great choice for anyone in need of fast coverage.


Visit Wyshbox

Read our Wyshbox review. 


6- MassMutual



Offers a wide range of policies including term, universal life, and whole life.

High customer service ratings.



Many policies require a medical exam.

You must go through an agent to complete a quote.


MassMutual boasts a long-standing history of over 170 years, reflecting its financial strength and stability. As a mutual company, it prioritizes policyholders’ interests, sharing profits through dividends. MassMutual offers a wide range of life insurance products, including term, whole, and universal life insurance, allowing you to tailor coverage to your specific needs. Their commitment to financial planning and wealth management means you can access comprehensive solutions for your family’s future financial security. With a reputation for excellent customer service, ethical practices, and a strong financial foundation, MassMutual provides a reliable and trustworthy choice for safeguarding your loved ones’ financial well-being.


Visit MassMutual

Read our MassMutual review. 


7- State Farm



Vast network of local agents.

Offers dividends to eligible policyholders.

Financially strong



Limited no-medical exam policies.

Not available in Massachusetts or Rhode Island.

You may have to go through an agent to complete the process or get a quote.


State Farm, as one of the nation’s largest and most trusted insurance providers, offers financial stability and a proven track record of serving policyholders for decades. With a vast network of local agents, you’ll have access to personalized guidance and support throughout the life of your policy. State Farm’s range of life insurance products, including term, whole, and universal life options, allows you to tailor coverage to your specific needs and financial goals. Plus, their commitment to strong customer service ensures that you’ll have a reliable partner to protect your family’s financial future.

Visit State Farm

Read our State Farm review. 


8- Northwestern Mutual



High customer satisfaction rankings.

Pays dividends to eligible policyholders.



Have to purchase through an agent.


With a remarkable history dating back to 1857, Northwestern Mutual has consistently earned its reputation for financial strength and stability, providing confidence in its ability to fulfill its commitments. Northwestern Mutual’s life insurance market share in the U.S. is 8.93%, which makes it the largest life insurance provider in the country.  Northwestern Mutual offers a wide array of insurance and financial products, along with personalized financial planning services, making it a one-stop-shop for comprehensive financial security. Their dedication to policyholders is further exemplified through a mutual structure, which means that policyholders can benefit from potential dividends and profit-sharing. 


Visit Northwestern Mutual


9- New York Life



More than 12,000 agents across the country.

Multiple policy options, including term, whole, universal.

Term policies may be converted to permanent insurance within a specific time frame.



Quotes aren’t available online.

Can be hard to research specific policy information online.


New York Life, established in 1845, stands as one of the oldest and most respected insurance companies in the industry, reflecting its unparalleled financial strength and stability. With a commitment to policyholders that spans over a century and a strong history of fulfilling promises, New York Life provides the assurance you need for your family’s financial future. Their diverse portfolio of insurance and investment products offers tailored solutions to meet your unique needs and goals, ensuring comprehensive financial protection. 


Visit New York Life


10- Nationwide



High customer service rating.

Educational insurance information on their website.



Can only apply for term insurance online.

Multiple policy types and riders available.


Nationwide is a well-established and reputable insurance provider with a strong financial foundation, ensuring your policy’s reliability. Their commitment to customer satisfaction and excellent service is evident in their high customer ratings and reviews. Nationwide offers a range of life insurance products, including term, whole, and universal life, providing options to meet your specific coverage needs and budget. Additionally, they offer the flexibility to bundle your life insurance with other insurance policies, simplifying your insurance portfolio.


Visit Nationwide

What’s Trending